NOVEL by Crescent Communities
Campaign Development

Faced with a sea of cookie-cutter competitors in a crowded market, Crescent Communities charges us to take a vastly different approach to marketing communities. Each property has distinct marketing derived from its vision and local character.

For more than 80 properties, we have concepted brand messaging, look/feel and activation ideas — with each project unique to its market, audience and architectural design. In every case, beginning with campaign positioning, mood boards and design ideas, we’ve created a full range of preleasing materials including custom photography, signage, collateral, print ads, social media graphics, web design and copy, branded swag, promotional ideas and brand guidelines to support the leasing teams.

From Scottsdale to Tampa, we’ve helped successfully launch Crescent’s multifamily communities across the country, supporting excellent brand awareness, lease-up and stabilization results across all of their markets.

For over than a decade, Crescent Communities has trusted us to bring each property’s vision to life. Named the Multifamily Development Firm of the Year recently by NAHB, Crescent Communities won Best Marketing Campaign recognition in the Multi-Housing News 2022 Excellence Awards.