Brand builder. Strategic thinker. Creative maker.

Interior of a living room with vintage and boho decor, including a blue sofa, patterned pillows, a man holding a cup near an open door, and hanging geometric pendant lights.

Changed perceptions of the world’s leading performance fabric with the perfect blend of Design + Performance.

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A woman and a man are on a bed, with the woman leaning over the man, both smiling, in a bedroom with a large window and beige shades, during daytime.

Reenergized a legacy brand to help make them the leading home center window covering label on the market.

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A collage of interior and lifestyle images including a person washing dishes in the kitchen, a woman smiling in a kitchen, a bedroom with a bed and mirror, decorative tiles, a woman pouring wine, a hand washing dishes, a magazine and glasses on a bed, jewelry and a ceramic vase with beads, patterned tiles, lush green plant leaves, and a person pouring a drink.

Created a unique photo articulation guide for America’s leading faucet brand to better connect with modern millennial females.

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Collage of travel photographs featuring beaches, colorful streets, colonial architecture, a lighthouse, a pier, and lush greenery.

Launched a new ship in a gigantic sea of sameness while staying true to the brand’s “come as you are” state of mind.

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