Levolor® Brand Campaign + Website
Strong brands are built from the heart. But despite its once-beloved heritage, Levolor had suffered years of neglect — with little product innovation or marketing investment to sustain relevance. That erosion created an emotional void with homeowners: awareness remained broad, but meaning felt thin. Even relationships with key retail partners, including Lowe’s® and Home Depot®, had become strained.
Our task was to revitalize the brand from the inside out — developing a relevant, ownable, and enduring platform that could:
rebuild credibility with homeowners,
re-energize retail partnerships,
guide product innovation,
and reengage internal teams.
We reestablished Levolor as the leading name in window coverings across home center and e-commerce channels by clarifying what the brand stands for emotionally, visually, and experientially.
Impact — Year One
+15% lift in brand awareness
250M+ paid media impressions
40M+ clicks and video views
+17% lift in consideration
+11% lift in purchase intent
+175% increase in web traffic
Sales saw considerable growth, bolstered by new product launches in priority categories and the nationwide expansion of the Trim + Go™ program at Lowe’s.
What was once threadbare brand equity became a revitalized connection — restoring belief across homeowners, retailers, and employees alike.
