Levolor Brand Strategy, Campaign, App + Website

LEVOLOR came to us at an inflection point. With more than a century of heritage behind it — but limited recent innovation or marketing investment — the brand needed to reconnect with a new generation of homeowners and reclaim relevance in a crowded retail category.

Our work focused on reintroducing LEVOLOR not just as a trusted name, but as a modern, approachable brand that fit seamlessly into real life. Using refreshed audience insights, we helped shape a new brand positioning and creative system designed to simplify the path to purchase while elevating emotional connection. The campaign brought together warm, everyday lifestyle imagery with product storytelling across print, digital, video, social, and retail-driven experiences — showing how LEVOLOR quietly frames the moments that make a home feel like home.

The integrated rollout spanned national video, paid and organic social, digital advertising, content marketing, and a refreshed e-commerce experience with dedicated landing pages that converted interest into action. Influencer and media partnerships further extended reach, introducing LEVOLOR to new audiences through trusted home-improvement contexts and demonstrating the brand’s range of styles and solutions.

The impact was immediate and measurable. Within the first month, video performance dramatically exceeded projections, content engagement surpassed benchmarks, and site traffic more than doubled — while paid media scaled the campaign to tens of millions of impressions. More importantly, LEVOLOR re-entered the conversation as a brand that felt current, confident, and easy to choose.

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