Levolor® Brand Campaign + Website

It’s said that the most powerful and enduring brands are built from the heart. And although possessing a once strong and beloved heritage, the Levolor brand and business had suffered from years of general neglect with little to show in the way of product innovation or marketing investment. This had compromised their relationship with both customers — Lowe’s®and Home Depot® — and homeowners, many of whom had heard of the brand but didn’t have a clear understanding of what it stood for. The resulting emotional void among homeowners meant that Levolor’s brand equity was wide, but threadbare, and in desperate need of revitalization.

Our goal was to develop a relevant, ownable and lasting brand to reestablish Levolor as the leading name in window coverings for the home center and e-commerce channels in order to rebuild credibility with homeowners, excite the workforce and customers, guide product innovation and development and to reengage internal Levolor teams.

Year one results generated a 15% lift in brand awareness through over 250 million paid media impressions with over 40 million clicks and video views. There was a 17% lift in consideration and an 11% lift in purchase intent. Website traffic was up 175%. Furthermore, Levolor saw a considerable increase in sales, which was further bolstered by the launch of new products in several priority categories and expansion of their stock Trim + Go™ program at Lowe’s.