Caesarstone® Brand Experience

At the International Builder Show (IBS) in Las Vegas, audiences were invited to explore the depths of Caesarstone’s expertise. They might have already known Caesarstone for beautiful design, but they learned that their innovations went further than just surface-level. The Caesarstone experience at IBS was layered with intention; each interaction with the brand providing a multisensory encounter that mirrored that of their products. Through artful and experiential exposure to the unexpected beauty and strength of their products, audiences were invited to feel, taste, hear and see the imagination that allows Caesarstone to go beyond the surface.

New product information was shared with the media for IBS pre-show editorials. Meanwhile, editors were invited to events and appointments at the show. Press received “objects of intrigue” made of Caesarstone materials, allowing them to touch beyond the surface. A flash drive contained the editorial materials. Direct marketing save-the-dates and invitations teased designers and VIP guests with what was to come. Social media raised awareness pre-show.

During the event, there were artful installations of models body painted to blend in with Caesarstone products throughout the showhome, live music, experiential cuisine and creative cocktails.

Post show, we tapped into the expertise of influential designers to fuel media relations efforts, drawing attention to the event and capitalizing on third-party credibility for the brand. Hashtags and contests connected the dots between the show activity and the ongoing conversations.