Caesarstone® Brand Experience
At the International Builder Show (IBS) in Las Vegas, we invited audiences to explore the full depth of Caesarstone’s expertise. While many already associated the brand with beautiful surface design, our goal was to reveal the innovation, imagination, and craftsmanship that live beneath it.
The IBS experience was intentionally layered — every touchpoint designed to be multisensory, mirroring the tactile richness of Caesarstone products. Guests were invited to see, hear, taste, touch, and feel the material storytelling behind the brand.
Pre-show, we seeded anticipation through press outreach, editorial briefings, and “objects of intrigue” made from Caesarstone materials — paired with flash drives containing media content. Designers, editors, and VIP guests received save-the-dates and invitations that teased what was to come. Social channels amplified momentum.
At the show, the space unfolded like a gallery:
models body-painted to blend into product surfaces
artful installations
experiential cuisine and creative cocktails
live music and textural soundscapes
Every moment reinforced the idea of going beyond the surface.
Post-show, we tapped influential designers for commentary and leveraged third-party credibility to extend media reach. Hashtags and contests kept the conversation alive well beyond the floor.
The result? An immersive, unforgettable brand presence that transformed Caesarstone from a product you notice to an experience you feel.
