MrSteam® Creative Campaign + Collateral
For MrSteam, a state-of-the-art steam shower manufacturer, we performed a material audit of its print collateral then refreshed content along with messaging to align with business objectives. Based on interviews with the company’s stakeholders, we also identified insights and defined key audience segments to inform a new strategy and brand communications plan. We connected with audiences through paid search, social, email marketing, curated blog content, PR and organic, producing the following results:
230,000 blog page views
7.2% paid search CTR
17% paid search conversion rate
1.36% paid social CTR
29.9% paid social conversion rate
16.89% increase in organic social followers
41% email open rate
5,000+ total campaign leads
The new brand look and feel captured the essence of wellness and showcased the MrSteam products in a refreshed way that appeals to the wellness-oriented consumer.
A comprehensive photo shoot was conducted to fulfill collateral requirements and create a library of new assets inclusive of still photography and video for any other potential needs in the future (e.g., digital assets, social media, brochures, POS, etc.).
To generate new leads and sales for showrooms that carry MrSteam products, we developed a co-branded digital marketing campaign focused on cultivating solid partnerships with VIP showrooms.
As part of the campaign to attract and convert consumers in geotargeted areas surrounding each select showroom, we focused on utilizing co-branded display ads and landing pages to drive leads and foot traffic. In addition, video, educational content and other customized resources were integral to supporting in-store showroom teams throughout this initiative and beyond.
Using Facebook, Instagram and Pinterest, we drove qualified leads to personalized MrSteam HubSpot landing pages and to the MrSteam website. Social media assets were created utilizing the new brand photography, and copy was updated quarterly to gain learnings.
Utilizing HubSpot, we developed, managed and executed various email marketing campaigns for MrSteam. Our strategy was twofold, focusing on both nurturing new leads and engaging prospects through custom content. Email served specific content to MrSteam’s four target audiences on a monthly basis through blog roundup emails and audience-specific workflows.
