Echota Brand Campaign + Website

Echota is a luxury residential community in the heart of the North Carolina High Country. Owning a second home in this slice of heaven means escaping from the daily grind to a place of dramatic and inspiring mountain beauty. With an outdated website and marketing materials, Echota came to us to help elevate their brand and communicate their unique benefits over the competition. Beginning with a digital and marketing materials audit, we also conducted a competitive analysis to home in on Echota’s unique selling points, key messaging and benefits. Next, we developed audience profiles for primary and secondary targets — early retirees and young families. Our ensuing marketing strategy, brand positioning and brand essence guided development of our creative campaign and website. All assets gave the community the competitive edge that matched its exceptional character.

When Echota’s newest construction phase began pre-selling after the launch of the new campaign and website, initial units were immediately reserved, with a waiting list for upcoming releases. Our advertising and website continue to attract prospects, and our collateral equips Echota representatives to nurture leads.