Margaritaville at Sea®
Rediscover Paradise Campaign

Margaritaville at Sea challenged us to reintroduce the Paradise after its dry dock renovation — reminding loyal guests why they loved it, while attracting travelers seeking a new, easygoing escape.

Our insight: paradise means something different to everyone.
“Rediscover Paradise” speaks to repeat cruisers experiencing the ship anew, and to first-timers imagining the carefree island getaway they’ve dreamed of.

We built the campaign around a series of intentional “Re” words — Relax. Refresh. Reconnect. Recharge.
These headlines went beyond the physical refresh of the ship to capture everything passengers crave from a Margaritaville vacation. Versatile and evocative, they paired seamlessly with a wide range of visuals to express an authentic, island-inspired experience.

The creative let imagery be the hero, while each word completed the emotional thought — transporting viewers aboard whether traveling solo, as a couple, or with family and friends.

The beauty of the idea was its simplicity:
With just a few words, we could unlock all the ways to experience paradise — again and again.