Margaritaville at Sea®
Rediscover Paradise Campaign

Margaritaville at Sea challenged us to create a campaign that reintroduced their ship, the Paradise, after it had undergone some renovations during a dry dock period.

Paradise means something different to everyone. “Rediscover Paradise” simultaneously speaks to repeat passengers who are seeing the revamped ship as a whole new experience, as well as those who aren’t yet familiar with the Margaritaville at Sea excitement and are looking for a new way to escape to the easygoing, carefree paradise they’ve dreamed of.

The carefully selected “Re” words used as campaign headlines represent more than the refresh of their ship. They encompass everything their passengers crave from a Margaritaville at Sea vacation. Versatile enough to be paired with a variety of visuals, they express an authentic island experience that leaves passengers relaxed and refreshed whether traveling alone or with family, friends or partners.

The beauty of this campaign was how we could sum up all the ways to experience the vacation with just a few words. Each “Re” word is optimistic, capturing what it feels like to be aboard the ship. We let the imagery be the hero as the words give it meaning, completing the thought and transporting you there.